In the context of today’s turbulent retail industry, client-centricity is essential. Achieving an intimate bond with customers, however, is no easy task. The key to establishing long-lasting mutually beneficial client relationships is to understand that one-dimensional approaches are ineffectual for long-term retention, and that multi-channel client monitoring and digital engagement are simply not sufficient. True relationships are built on engagement across the client spectrum in real time – on actions that foster loyalty, advocacy and continuous interaction.