Inside the Hive

Bulgari, Luxury Hive Pen Heritage and Consultancy Contract

The Luxury Hive has signed a consultancy agreement with Bulgari, the globally recognised Italian retailer of luxury designer jewellery, watches, accessories and fragrances. Under the new agreement, the Luxury Hive will work closely with the Brand Heritage Department to deliver tailored events and lectures on Bulgari’s heritage and iconic jewellery for select and high-end connoisseurs in the Middle East.

The Luxury Hive will provide events and exposure for Bulgari across the Middle East, telling the story of the brand’s iconic style and creativity over more than 130 years.

The agreement also grants the Luxury Hive the exclusive task of promoting and supporting Bulgari’s buyback initiative to re-acquire or borrow creations produced and sold by the brand prior to 1995 in the Middle East. The aim of the scheme is to populate a variety of Bulgari retrospectives and exhibitions with historic pieces. In particular, the initiative seeks to locate key pieces that represent significant moments in the Bulgari timeline.