Inside the Hive

The art of storytelling for Fendi and Versace teams by Kais Badran

Following the creative collaboration of the two Italian powerhouses, Fendi and Versace, which combines their signature style codes in the Fendace collection, the Luxury Hive is privileged to have taken part in the training event of the alliance through the storytelling session led by Master Coach Kais Badran.

This captivating session spotlighted the irresistible power of storytelling as a strategic business tool that promotes deeper connections. It certainly complemented the other immersive omniexperience activities at the Dubai Mall's digital art gallery, Infinity Des Lumieres, on May 9^th.

Ultimately, the teams of both brands experienced an evening brimming with engrossing activities, stimulating games, and styling exercises, which encouraged a more natural flow of engagement centered on inspiring team spirit and leadership skills. The experience, on the whole, manifested the essence and core values of the beauty of togetherness and the dazzling amalgamation of some of fashion’s most iconic brand codes.